Cultural Ideals in the Entrepreneurship Industry

Abstract As public and private organizations are spending resources fostering entrepreneurship, an industry around entrepreneurship has emerged. Using the in Sweden as a case example, this chapter provides explorative analysis of emergence, manifestations, consequences cultural ideals within industry. The reveals how is not only producer goods services for opportunity discovery development; but also culture. Moreover, it production consumption culture can lead to problems inefficiency discrimination, which ultimately hamper entrepreneurial output that supposed produce.